Multiple Choice
An example of functional benefit is:
A) the taste of a soft drink
B) the number of people you know who own the brand
C) the product photo in a magazine ad
D) the model number of a plasma TV
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q23: _ is the process by which an
Q24: _ are factors that compel or drive
Q25: Psychographic segmentation considers each of the following
Q26: If an ad uses language or references
Q27: _ is the stage of the consumer
Q29: Which of the following bases for segmentation
Q30: _ refer to specific events or outcomes
Q31: Concrete outcomes of product usage that are
Q32: Psychographic segmentation considers values and lifestyle attributes
Q33: Division of the market based on age,sex,family