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    Advertising and Promotion
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    Exam 3: Consumer Behaviour and Target Audience Decisions
  5. Question
    Concrete Outcomes of Product Usage That Are Tangible and Directly
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Concrete Outcomes of Product Usage That Are Tangible and Directly

Question 31

Question 31

Multiple Choice

Concrete outcomes of product usage that are tangible and directly related to product performance are:


A) experiential benefits
B) psychological benefits
C) functional benefits
D) evaluative proofs

Correct Answer:

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