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For Which of the Following Situations Is a Consumer's Purchase

Question 59

Multiple Choice

For which of the following situations is a consumer's purchase behaviour likely to be characterized by extended problem solving?


A) The purchase of a laundry detergent.
B) The purchase of a new pair of running shoes by a consumer who runs regularly.
C) The selection of a restaurant for lunch with friends.
D) The first time purchase of a personal computer by a student with no prior knowledge of PCs.

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