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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    A Reference Group to Which One Does Not Wish to Belong
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A Reference Group to Which One Does Not Wish to Belong

Question 62

Question 62

Multiple Choice

A reference group to which one does not wish to belong is a _____ group.


A) disassociative
B) disconnected
C) confrontational
D) segregated

Correct Answer:

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