Multiple Choice
When television stations sell advertising time based on age categories of viewers,they are using _____ segmentation.
A) demographic
B) psychographic
C) geographic
D) behaviouristic
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q30: _ refer to specific events or outcomes
Q31: Concrete outcomes of product usage that are
Q32: Psychographic segmentation considers values and lifestyle attributes
Q33: Division of the market based on age,sex,family
Q34: Recent research suggests that influential members who
Q36: The fact that some consumers want a
Q37: Bryan Nixon owns several apartments.Having tried some
Q38: The brands identified by the consumer as
Q39: Marketers strive to develop and maintain brand
Q40: Symbols,rhymes,association,and images that assist in the learning