Multiple Choice
Which of the following statements about advertising agencies is true?
A) Agencies must be used since companies do not have the capabilities of developing their own advertising.
B) Agencies are often used because of the skill, expertise, and experience they can offer in the advertising area.
C) Most large, national advertisers use in-house agencies.
D) Most large agencies offer only creative services to their clients.
Correct Answer:
Verified
Correct Answer:
Verified
Q18: Which of the following is NOT a
Q19: Since most of the client's ad budget
Q20: Which department within an advertising agency would
Q21: A major argument put forth by defenders
Q22: Negotiated commission rates for advertising agencies:<br>A) are
Q24: An ad agency that offers its clients
Q25: Because _ purchase such large amounts of
Q26: Marketers willing to increase message credibility and
Q27: A _ audit of an agency focuses
Q28: The Creative Ideas advertising agency handles each