Since Most of the Client's Ad Budget Is Spent on Media

Multiple Choice

Since most of the client's ad budget is spent on media time and/or space,it is important that the media department:

A) coordinates with the creative department to ensure that concepts are not too complex
B) focuses on purchasing commercial time on the most popular shows
C) develops a plan that communicates to the right audience in a cost-efficient manner
D) creates a plan that utilizes the least expensive media vehicles