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    Advertising and Promotion
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    Exam 2: Organizing for IMC: Role of Agencies
  5. Question
    Critics Argue That the Use of ________ Ties Agency Compensation
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Critics Argue That the Use of ________ Ties Agency Compensation

Question 9

Question 9

Multiple Choice

Critics argue that the use of ________ ties agency compensation to media costs.


A) the objective-and-task compensation system
B) the fixed fee arrangement
C) the cost-plus agreement
D) the commission system

Correct Answer:

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