Multiple Choice
Which of the following should a client's evaluation of its advertising agency's performance NOT take into account?
A) performance of account representatives
B) qualitative considerations, such as the quality of the agency's efforts in creative, media, etc.
C) financial status of the agency
D) market performance measures, such as sales and market share
Correct Answer:
Verified
Correct Answer:
Verified
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Q16: Which of the following results were found
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