Multiple Choice
Which of the following best describes an Agency-of-Record (AOR) ?
A) the previous agency who did work for a particular client
B) an agency that performs work on a project-by-project basis
C) an agency that is subcontracted by the client directly for a particular assignment
D) the primary agency whose foremost interest is in building the client's brand
Correct Answer:
Verified
Correct Answer:
Verified
Q29: Which of the following functions is NOT
Q30: _ specialize in the development and management
Q31: The function of gathering,analyzing,and interpreting information that
Q32: An agency books television media space at
Q33: The _ in an agency interacts with
Q35: Companies who use a combination of in-house
Q36: The advertising remuneration process which rewards the
Q37: The communications link between the ad agency
Q38: The Red River Valley advertising agency receives
Q39: A major reason for a client using