Many Advertising Experts Argue That What Underlies the Increased Use

Multiple Choice

Many advertising experts argue that what underlies the increased use of shock appeal is:

A) the pressure on marketers and their agencies to do whatever it takes to get their ads noticed.
B) actually, the reduction in clutter has made shock appeal less necessary.
C) that sexual appeal is having less of an effect on audiences.
D) it is a new type of appeal that consumers tend to react to.