Critics of Advertising Aimed at Children Use All of the Following

Multiple Choice

Critics of advertising aimed at children use all of the following arguments to explain why it is wrong EXCEPT:

A) preschool children cannot discriminate between commercials and television programs
B) children lack an understanding of how advertising works and thus cannot effectively use cognitive defences against it
C) children do not perceive the selling or persuasive intent of commercials
D) advertising is a part of life, and children must learn to deal with it as part of the consumer socialization process