Which of the Following Scenarios Might Lead One to Consider

Multiple Choice

Which of the following scenarios might lead one to consider sites like Facebook to be "earned" media?

A) The brand develops a Facebook page with similar content to its branded website, in order to extend the brand's image.
B) Ads are displayed on third-party Facebook pages.
C) Ads on Facebook pages are targeted according to the visitor's online surfing behaviour.
D) Consumers visit a branded Facebook page, "like" it, and further communicate their positive consumption experiences.