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When Melissa Purchased a Maytag Dryer,she Was Given a Warranty

Question 42

Multiple Choice

When Melissa purchased a Maytag dryer,she was given a warranty card to fill out and return to the manufacturer.The warranty card serves two purposes.The first is to protect the consumer in case the dryer operates faultily within the first year of ownership.The second purpose is to:


A) establish a two-step marketing relationship between Maytag and Melissa
B) provide information for Statistics Canada
C) create a database for Maytag
D) there is no second purpose; the warranty is simply a service offered by Maytag

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