An RFM Scoring Method Is Often Used to Measure the Effectiveness

Multiple Choice

An RFM scoring method is often used to measure the effectiveness of a database.RFM stands for:

A) rebates, free premiums, and multiple purchases engaged in by the consumer
B) recency, frequency, and monetary transactions between the company and the customer
C) rough, fine-tuned, maximized database updates
D) recent, fortnightly, monthly transactional data compiled