Each of the Following Is a Strength of Event Sponsorship

Multiple Choice

Each of the following is a strength of event sponsorship EXCEPT:

A) Effective IMC programs can be built around them at the local, regional or national level.
B) The brand can be positioned to a well-defined target audience.
C) Sponsorship of an event that interests the brand's target consumer can help form emotional attachments to the brand.
D) Many marketers need evidence that event sponsorship is effective and a good return on their investment.