Each of the Following Is a Limitation of Media Publicity

Multiple Choice

Each of the following is a limitation of media publicity EXCEPT:

A) Timing of the publicity is not always completely under the control of the marketer.
B) The fact that media are not being compensated for providing the information may lead receivers to consider the news more truthful and credible.
C) Many firms' PR efforts are never associated with their sponsors in the public mind.
D) Media publicity may also misfire through mismanagement and a lack of coordination with the marketing department.