Multiple Choice
Which of the following developments have resulted in a transfer of power from manufacturers to retailers?
A) The advent of optical scanners and computers gave manufacturers access to sales information.
B) Manufacturers are spending more money on media advertising.
C) Retailers have access to data concerning how quickly products turn over, and which products make money.
D) Manufacturers are introducing more private-label brands.
Correct Answer:
Verified
Correct Answer:
Verified
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