Which of the Following Statements About the Proliferation of New

Multiple Choice

Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true?

A) Consumer product companies are launching fewer new products each year.
B) Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products.
C) Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982.
D) Many retailers require promotional deals such as discounts and allowances just to handle a new product.