Which of the Following Would Be the Best Example of a Premium

Multiple Choice

Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand?

A) A free tube of Colgate toothpaste in a box of Life cereal
B) A pack of baseball cards in a box of Cheerios cereal
C) A free sport bottle with the purchase of a four-pack of Gatorade
D) A dish towel in a box of Tide laundry detergent