Multiple Choice
Marketers can achieve geographic selectivity in magazine advertising by advertising in:
A) general-interest business publications
B) national editions of major magazines that cover the entire country
C) magazines that are edited for and targeted toward particular regions, cities, or areas
D) magazines that are targeted at people who enjoy gardening
Correct Answer:
Verified
Correct Answer:
Verified
Q50: One of the greatest limitations of newspapers
Q51: _ provides media planners with reliable figures
Q52: Only publications with _ percent or more
Q53: The Globe and Mail publishes Report on
Q54: Most _ reach broad and very diverse
Q56: Why do advertising rates in ethnic magazines
Q57: Which of the following does NOT describe
Q58: Process Equipment and Control News is an
Q59: The _ is a market outside of
Q60: Floral Management is a publication aimed at