Multiple Choice
One of the greatest limitations of newspapers as an advertising medium is:
A) its lack of creative ad formatting
B) the lack of reader interest and involvement
C) consumer distrust of newspapers as a credible source
D) its poor reproduction quality
Correct Answer:
Verified
Correct Answer:
Verified
Q45: One study found that consumers look forward
Q46: The flipside of magazine selectivity is:<br>A) scheduling
Q47: An advertiser can obtain a specific position
Q48: Advertisers who are seeking broad reach and
Q49: When newspapers offer discounts,they are using a(n)_
Q51: _ provides media planners with reliable figures
Q52: Only publications with _ percent or more
Q53: The Globe and Mail publishes Report on
Q54: Most _ reach broad and very diverse
Q55: Marketers can achieve geographic selectivity in magazine