Advertisers Who Are Seeking Broad Reach and Frequency in Their

Multiple Choice

Advertisers who are seeking broad reach and frequency in their media schedules:

A) find magazines very effective since individual publications reach a very broad target audience
B) will find broad reach and frequency an easy goal to accomplish with magazines
C) must purchase space in a number of different magazines since most publications have thin penetration of households
D) need to advertise repeatedly in the same magazine