Multiple Choice
Which of the following does NOT limit radio's effectiveness as an advertising medium?
A) limited research data on listening audiences
B) difficulty in retaining listener attention to commercials
C) creative limitations because of the absence of a visual image
D) flexibility in producing and scheduling commercials
Correct Answer:
Verified
Correct Answer:
Verified
Q30: _ are individuals who act as salespersons
Q31: Because most TV commercials last only 30
Q32: In Canada,television audiences are measured by:<br>A) CCAB
Q33: Why do advertisers use the image transfer
Q34: _ are less likely to be heavy
Q36: Which of the following factors make it
Q37: Advertisers who want the ability to demonstrate
Q38: The _ is an electronic device used
Q39: Companies prefer sponsorship arrangements for buying advertising
Q40: A network assembles a series of _