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    Exam 10: Media Planning and Budgeting for IMC
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    Which of the Following Is a Limitation of Radio as a Media
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Which of the Following Is a Limitation of Radio as a Media

Question 72

Question 72

Multiple Choice

Which of the following is a limitation of radio as a media choice?


A) Target audience selectivity
B) Audience attention
C) Media image
D) Geographic coverage

Correct Answer:

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