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    Exam 10: Media Planning and Budgeting for IMC
  5. Question
    The Major Advantage of the ______ Method Is That the Budget
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The Major Advantage of the ______ Method Is That the Budget

Question 70

Question 70

Multiple Choice

The major advantage of the ______ method is that the budget is derived by the objectives to be attained.


A) ROI
B) competitive parity
C) objective and task
D) percentage of sales

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