In Calculating Both the Brand Development Index (BDI)and the Category

Multiple Choice

In calculating both the Brand Development Index (BDI) and the Category Development Index (CDI) a media planner obtains the following results: Low BDI and High CDI.What do these results imply?

A) High market share; good market potential
B) Low market share; good market potential
C) High market share; monitor for sales decline
D) Low market share; poor market potential