Which of the Following Statements Provides a Good Rule of Thumb

Multiple Choice

Which of the following statements provides a good rule of thumb for setting the advertising budget for a new product?

A) Its advertising budget should be double that needed to maintain the desired market share.
B) Its advertising budget should be equal to that of the largest shareholder in the market.
C) Its advertising budget should be as much as the firm can afford.
D) Its advertising budget should be 10 percent greater than the average budget planned for the entire payout period.