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    Advertising and Promotion
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    Exam 10: Media Planning and Budgeting for IMC
  5. Question
    No One Knows the Exact Number of ______ Necessary for an Ad
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No One Knows the Exact Number of ______ Necessary for an Ad

Question 3

Question 3

Multiple Choice

No one knows the exact number of ______ necessary for an ad to make an impact,although advertisers have settled on ______ as the minimum.


A) frequency; one
B) reach; two
C) GRPs; ten
D) exposures; three

Correct Answer:

verifed

Verified

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