Multiple Choice
_____ is the number of times the target audience reached by a media vehicle is exposed to the vehicle over a specified period of time.
A) Effective frequency
B) Unduplicated reach
C) Average reach
D) Average frequency
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q39: Which of the following is a strength
Q40: Which of the following statements provides a
Q41: Which of the following budgeting procedures would
Q42: _ is a method for allocating budgets
Q43: _ refers to the potential audience that
Q45: The _ is the specific carrier within
Q46: Which of the following is a strength
Q47: Under what conditions are advertisers more likely
Q48: Which scheduling method would be inappropriate for
Q49: Which of the following is NOT a