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  2. Topic
    Business
  3. Study Set
    Advertising and Promotion
  4. Exam
    Exam 1: Integrated Marketing Communications
  5. Question
    _____ Advertising Is Targeted at Individuals Who Buy or Influence
Solved

_____ Advertising Is Targeted at Individuals Who Buy or Influence

Question 9

Question 9

Multiple Choice

_____ advertising is targeted at individuals who buy or influence the purchase of industrial goods or services for their companies.


A) Professional
B) Direct-response
C) Business-to-business
D) Retail

Correct Answer:

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