Which of the Following Statements About Marketing and IMC Plans

Multiple Choice

Which of the following statements about marketing and IMC plans is NOT necessarily true?

A) The first step in the IMC planning process is to review the marketing plan
B) The marketing objectives in the marketing plan should be reproduced as communication objectives in the IMC plan
C) The marketing plan specifies the roles advertising and other promotional mix elements play in the overall marketing program
D) The IMC plan is developed similarly to the marketing plan and often uses its detailed information