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    Exam 1: Integrated Marketing Communications
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    When Jennifer Lawrence Appears on "The Tonight Show with Jay
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When Jennifer Lawrence Appears on "The Tonight Show with Jay

Question 48

Question 48

Multiple Choice

When Jennifer Lawrence appears on "The Tonight Show with Jay Leno" as a guest to discuss her role in the "Hunger Games" movies,it is an example of:


A) advertising
B) publicity
C) personal selling
D) direct marketing

Correct Answer:

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