McDonald's Restaurants Use a Monopoly Game to Allow Customers to Win

Multiple Choice

McDonald's restaurants use a Monopoly game to allow customers to win various prizes.Each game piece that you receive as a result of a purchase either awards you a prize or fills in one section on a Monopoly board.Prizes can also be won if you own all the pieces of the railroads or all of one colour of property.This is an example of a:

A) consumer sales promotion
B) direct-response advertising campaign
C) primary demand advertising campaign
D) service-oriented sales promotion