Which of the Following Statements About Direct Marketing Is True

Multiple Choice

Which of the following statements about direct marketing is true?

A) Direct marketing and direct mail are synonymous.
B) Direct marketing includes a variety of techniques and activities such as direct mail, telemarketing, and direct response advertising.
C) Direct marketing has lost popularity over the past two decades, owing primarily to changing lifestyles and technologies.
D) Business-to-business marketers criticize direct marketing as an ineffective way to identify potential sales leads, communicate with customers, and provide them with information about their products or services.