Dan Heath Is the Majority Owner of Plain Truth Advertising

Multiple Choice

Dan Heath is the majority owner of Plain Truth Advertising.He hires Shirley Downs as the chief executive officer (CEO) .In terms of an economic model,Mr.Heath is the ______ and Ms.Downs is the ______.

A) agent; principal.
B) principal; agent.
C) principal; intermediary.
D) agent; intermediary.