Multiple Choice
Which of these statements accurately describe(s) the corporate reputation?
A) Refers to desirable qualities.
B) Refers to undesirable qualities.
C) Relies on the perceptions of past actions, results and future prospects.
D) All of the above.
Correct Answer:
Verified
Correct Answer:
Verified
Q42: What media technique is used to promote
Q43: A rule of media communication is to:<br>A)
Q44: Why do firms create public relations departments?
Q45: A good public relations program:<br>A) Manages the
Q46: The public may react strongly against a
Q47: Companies that have name recognition also have
Q48: A significant business disruption that stimulates extensive
Q49: A firm can affect the general public's
Q50: The purpose of the media relations department
Q51: An organization's public relations programs may vary