Multiple Choice
Truly great ads have certain characteristics in common.These characteristics are referred to as:
A) metaphors and similes.
B) audience resonance and strategic relevance.
C) the ability to break through perceptual barriers and complete information.
D) the informational and transformational dimensions.
E) emotional and rational appeals.
Correct Answer:
Verified
Correct Answer:
Verified
Q6: What are the three components of the
Q19: List the five steps of the creative
Q59: Explain the difference between informational ads and
Q64: When the agency presents the ad concepts
Q68: In the creative process,the big idea:<br>A)is defined
Q69: Most theories of thinking fall into two
Q70: An ad funded by American Beef Producers
Q73: According to creativity consultant Roger von Oech,which
Q84: In the advertising process,who are the creatives?
Q90: Describe a fact-based thinker.