Multiple Choice
When designing the new ad campaign for Glad ForceFlex garbage bags,one of the creatives asked,"What if we showed how strong the material in the bags is by showing it catching a charging rhinoceros?" Which of the following techniques for manipulating and transforming ideas was used in this example?
A) Compare
B) Imagine
C) Reverse
D) Connect
E) Parody
Correct Answer:

Verified
Correct Answer:
Verified
Q3: After an ad agency had been hired
Q8: Another name for a creative strategy is
Q10: An ad for Snapple featured a retreat
Q14: An ad for Goldsmith tennis rackets, begins
Q25: Briefly describe the two dimensions needed for
Q30: Which of the following colors conveys sophistication
Q68: According to creativity consultant Roger von Oech,what
Q70: Visual cues and metaphors can be used
Q85: An ad for Toshiba office machines suggests
Q95: As a group,the people who work in