The Visitors Bureau of Greenville,Mississippi,uses an Ad with the Following

Multiple Choice

The Visitors Bureau of Greenville,Mississippi,uses an ad with the following headline: "Join some others who got inspired here" and then lists the famous authors that came from this area of the state.The message in this headline indicates the city is using _____ to attract tourists.

A) psychographic positioning
B) benefit segmentation
C) demographic segmentation
D) geodemographic segmentation
E) volume segmentation