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The Difference Between McCormick's Brand of Spices and Penzey's Brand

Question 37

Multiple Choice

The difference between McCormick's brand of spices and Penzey's brand of spices is: Penzey's brand differentiates itself by providing cooks with a helpful monthly magazine that shows them how to make the most effective use of spices in their recipes.This is an example of a:


A) perceptible difference.
B) differentiation cue.
C) imperceptible difference.
D) sensory cue.
E) perceptual filter.

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