Over the Past Decade,brands That Were Once Available Exclusively to the Wealthiest

Multiple Choice

Over the past decade,brands that were once available exclusively to the wealthiest among us have created more affordable product extensions,giving a far broader range of consumers a taste of the good life.Jaguar,for instance,recently launched its X-type sedan,which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury.By marketing to people who desire a luxurious lifestyle,Jaguar is using:

A) demographic segmentation.
B) psychographic segmentation.
C) geodemographic segmentation.
D) attitudinal positioning.
E) lifestyle positioning.