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    Exam 4: Segmentation,Targeting,and the Marketing Mix
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    _____ Is the Pattern of Attitudes and Activities That Help
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_____ Is the Pattern of Attitudes and Activities That Help

Question 3

Question 3

Multiple Choice

_____ is the pattern of attitudes and activities that help people reinforce,sustain or modify their social and self-image.


A) Primary motivation
B) Attribution theory
C) Reciprocal activation
D) Perceptual motivation
E) Motivational mapping

Correct Answer:

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