Silk Industries LLC Silk Industries LLC Comprises Two Major Divisions: Consumer Products and Consumer

Multiple Choice

Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-Which of the following would be most appropriate for its products sold through grocery stores?

A) horizontal integration
B) vertical integration
C) push strategy
D) pull strategy