Silk Industries LLC Silk Industries LLC Comprises Two Major Divisions: Consumer Products and Consumer

Multiple Choice

Silk Industries LLC
Silk Industries LLC comprises two major divisions: consumer products and industrial products.The consumer product line of the company is well-recognized and consists of loyal customers worldwide.The management is considering different types of promotional strategies for the two product divisions.
-If Silk Industries pressures channel members to carry a product and promote it to final users,it is using ________.

A) pull strategy
B) push strategy
C) vertical integration
D) horizontal integration