Multiple Choice
Which of the following is true of licensing?
A) Licensing is used when a firm possesses some tangible property but does not want to pursue a potential application itself.
B) The firm does not have to bear the development costs and risks associated with opening a foreign market.
C) It is also an attractive option when a firm is interested in pursuing a foreign market and is ready to commit substantial resources to a foreign market.
D) It is an attractive option for firms that have the capital to open overseas markets.
Correct Answer:
Verified
Correct Answer:
Verified
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