A Competitive Strategy Predicated on Low-Cost Leadership Tends to Work

Multiple Choice

A competitive strategy predicated on low-cost leadership tends to work best when:

A) there are widely varying needs and preferences among the various buyers of the product or service.
B) there are many market segments and market niches,such that it is feasible for a low-cost leader to dominate the niche where buyers want a budget-priced product.
C) price competition among rivals is especially vigorous and the offerings of rival firms are essentially identical,standardized,commodity-like products.
D) buyers prefer that the products/services of competing sellers have widely varying attributes and prices.
E) buyers have high switching costs and there is considerable diversity in how buyers use the product.