Pursuing Continuous Quality Improvement as a Uniqueness Factor Is Sound

Multiple Choice

Pursuing continuous quality improvement as a uniqueness factor is sound because it:

A) can create differentiation even if little tangible differentiation exists otherwise.
B) bestows the first-mover-in-the-market advantage on companies practicing it.
C) can often reduce product defects and improve economy of use.
D) always provides a competitive advantage.
E) provides wider product variety and selection through product versioning.