Which of the Following Statements Is Not True

Multiple Choice

Which of the following statements is not true?

A) The term "quality" is generally defined as customer satisfaction with the total experience of a product or service.
B) Conceptually, quality consists of two broad components: performance quality and non-performance quality.
C) Performance quality represents the difference between the design specifications of a product and the actual performance of the product.
D) Quality of design represents the difference between customer expectations and product design.
E) Total quality represents the difference between customer expectations and the actual performance of a product or service.