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Harriet,a Patisserie Maker,recently Advertised Her Services on a Popular Event

Question 60

Multiple Choice

Harriet,a patisserie maker,recently advertised her services on a popular event management company Web site.After the holiday season,she wanted to know whether the advertisement generated sufficient traffic to her own Web site.Which of the following metrics will help determine this?


A) Conversion rate
B) Total hits
C) Unique visitors
D) Click-through

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